Case in point: Charmin toilet paper. Charmin Ultra Big Rolls, to be specific. I don't know how many rolls of Charmin Ultra come in the blue bales we typically purchase at Sam's, but it's enough to take up approximately half of our Honda's trunk, and also enough to last us for a couple of months.
On our last restocking of Charmin, my wife noticed a subtle difference between the last few rolls of our old stash, and the first roll of our new one:
The old rolls, in case you're wondering, are bigger.
The fabulous news here, obviously, is that America's collective butt is getting smaller, and the folks at Proctor & Gamble are merely keeping pace. They've narrowed the width of Charmin, the veritable Rolls Royce of Toilet Paper, purely in response to our nation's decreasing posteriors.
The previous paragraph, of course, is an outright lie. Well, except for the part about Charmin being the Rolls Royce (pun intended) of TP; I think that's really the case. What's really happening here is the more cunning sort of inflation: I can't say for sure, but I bet the price of Charmin hasn't dropped in accordance with the size of the rolls. (See, if I'd been keeping those price books, I could prove all this ...)
Anyhow, I'd like to thank my beautiful wife for noticing this most-nefarious transgression on the part of the producers of Charmin. The simple fact is that I don't spend much time looking at rolls of toilet paper, nor wondering why they suddenly fit better into our cabinets than they did before. Glad you were there for me, honey.
Worth a glance: Charmin FAQs (Notice the 12th question. I'm tempted to call the number.)