I dig that commercial, as well as its current also-by-Lexus counterpart — the ad showing how downright glorious it was for us Gen Xers to wake up Christmas morning to a brand new Atari 2600 game system under the tree.
Oh, the joy of grasping those boxy red-buttoned joysticks for the first time. Oh, the visual (-ly horrific) fireworks of Activision's Pitfall series and Atari's own Yar's Revenge.
My heart practically bursts at the thought.
Please, Lexus, forgive my ambivalence toward your cars. But how dost thou know my kidhood so well?
And tell me, readers, on this holiday week: What were the best gifts you received as a kid — before receiving a freakin' car was even dreamt of?
(Not sure Santa's gonna be handing out many cars this year, anyway. I hear he's fallen on tough times.)