Tuesday, October 14, 2008

Incredible Shrinking Coupons

Maybe it's a seasonal thing — I dunno.

My wife, Lisa, does a fair amount of couponing. Lately she's noticed that many coupons are dropping in value. For instance:

Coupon Shrinkage

And then there's sugar:

More Coupon Shrinkage

And the prime component of my favorite sandwich, the BLT:

Triple Coupon Shrinkage

Could this be because we're heading into the fall holiday season, where consumers are less likely to price-compare on foodstuffs and just purchase whatever's within easy reach?


— Posted by Michael @ 9:28 AM


Its not too surprising in this economy I suppose. Less money for advertising too... but it is impressive that you kept track of it.


I'd rather see coupon values go down than prices go up, but I doubt that's how it's working. Should be interesting to see if this is a trend or just a lousy coupon week.


I have seen the value drop as well. Coupons for cereal used to be 70 cents off a box. Now you have to buy 3 boxes to save 70 cents to $1.

Anonymous Anonymous
, at 4:42 PM, October 14, 2008  

Interesting. I posted about how many "red tag" falling prices there were at the grocery store last week. Are coupons going down because prices are starting to ease back down, too?

Good catch, nice scanning.


Unfortunately, I don't think it's seasonal. I've been doing some serious couponing over the last year and a half, and I've noticed that the coupons are not nearly as good as they used to be. One of the problems for me though, is that coupons are frequently now "save .75 on two" instead of .50 on one. My stores double coupons up to a dollar, so I used to be able to get a dollar off of each item, and now I have to buy multiples to get a deal that isn't as good!

Anonymous Anonymous
, at 5:31 PM, October 16, 2008  

I think it's a direct result of the economy. These companies are facing tough times. Like Mother's Cookies...the ones with the white frosting and sprinkles...their done for. I'm so sad!!

Anyways, have you even noticed the shrinking packaging? I saw two of the same exact yogurts, the same exact price, but one was about 2 oz. smaller. It's a sad thing.


I apologize for my spelling error. That's how sad I am about Mother's Cookies.

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