Good to see that the realtors are borrowing that ages-old trick from car dealers — whatever you do, don't talk about price. Or total cost with financing. Or term of loan.
No. Just focus on monthly payment. That's where you turn a customer into a buyer.
One of Bergen's scarce $300,000 single-family houses is in Wyckoff, where million-dollar homes are commonplace. The pristine "bungalow-style ranch," listed at $299,900, has two bedrooms (one of which has no closets), one bath, a crawl space instead a basement and no road frontage.
"It's perfect for an individual just starting out, or someone who wants the Wyckoff address to keep a child in the school system," said Anthony J. Cali, whose Hawthorne agency, ERA A.J. Cali Real Estate, is listing the property.
A perfect starter home, huh? For who? Paris Hilton?
NorthJersey.com: "Want to buy a house for under $300,000? Lotsa luck!"
Kiplinger: "40-Year Mortgage"
And in other semi-related news:
AutoRemarketing.com: "Edmonds: 26 Percent of Consumers Upside Down"