Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing, by Hersh Shefrin
Born to Buy: The Commercialized Child and the New Consumer Culture, by Juliet Schor
I finished Ben Stein's How to Ruin Your Financial Life yesterday. A review is right here.
I've really enjoyed Juliet Schor's previous books, and am really looking forward to digging into Born to Buy.